Translating complex data into visual interface

Challenge: Collect and combine real-time data from Salesforce, Pardot, LinkedIn, Google Analytics and Ads, Facebook, and Twitter in a visually cohesive dashboard for executive and board-level analysis.

Solution: Using the Databox platform and collaborating with the sales and data teams, I created a successful dashboard that the CEO presented to the board and reviewed weekly during team meetings.


KPI Metrics Dashboard


The Executive Connection (TEC)




Nataliya Kozhushna

1. Design

Outlined key metrics, and budget performance defined KPIs for management and Board reporting.

2. Implement

Partnered with the operations, sales, and marketing teams to roll out the new platform.

3. Share

Distributed the new dashboard organisation-wide for testing and refinement. Weekly review process.