Fighting Against Greenwashing
Mobile app prototype using blockchain technology for product transparency, validated by research with a 95.4% positive product-market fit among consumers.
The prototype, harnessing technology and consumer demand for transparency, eliminates greenwashing risk through supply chain visibility. Now, similar technologies are being adopted by companies like IBM, Maersk, Open SC, Retraced, and SupplyShift to drive transparency in global markets.
Prototype traces a Portuguese brand of almond butter, assessed in partnership with the brand for its entire lifecycle impact.
PROJECT
Master Thesis
CLIENT
Porto Business School
DATE
December 2018
AUTHOR
Nataliya Kozhushna
Prototype traces a Portuguese brand of almond butter, assessed in partnership with the brand for its entire lifecycle impact.